It happens to many bloggers who don’t feel like they are getting the attention from the blogosphere they need or deserve… suddenly out of nowhere, they go on a rampage and publish an incredibly controversial or berating article just to try and get attention.  Similar to  mentioning names you know people have alerts for, this type of “community baiting” can bring in the numbers for a surge of visitors to an otherwise fading blog.

But can it be sustained?

After the initial flood of visits and comments, how do you keep those people coming back?  One way not to hold their interest is to continue your blog as if nothing ever happened.   Even better, don’t reply to criticisms about your post, just let people come in, tell you how wrong you are, and then leave.  By baiting people in this way, you will dig yourself a hole you may never recover from, and your reputation will be known for baiting, and your regular visits will start to diminish - guaranteed.

People involved in social media are smart.  I mean, really.  As I mentioned in a previous post, people can tell if you are using multiple personas to fake message board posts, and they can tell when you are creating a post for shock value or for attention.  Failing to address the comments/criticisms of your post is truly a tell-tale sign of baiting.   If you are going to go off on a rant, follow it up in the comments or with another blog post.  Don’t let down, stick to your guns!

Or, the better way, don’t use this tactic at all.

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