It is a daunting task to start a new media / community / social networking blog in this day of Web 2.0 Superstars. It is extremely gratifying to see the work that continues to pour out of the term “social networking” as it applies to online technologies and communication strategies.

As one of my favorite shows starts off… “I was there at the dawn…” of the social networking experience. From the early days of the Internet, my friend and mentor, Jim Moloshok, founder of Warner Bros. Online, preached from his corner office the golden rules of the Internet. “Content. Community. Commerce.” In that order. No more, no less. The very basic building blocks of a successful online venture.

And they remain the same.

Throughout this site, I encourage you to join in the conversation with me. To explore new media and social networking as it applies not only to commercial web sites, but to our very existence in a Web 2.0 world. We are constantly bombarded by invitations to join social networking communities - but how do we leverage that for our business or for ourselves.

That is the purpose of this site. To explore new media and social networking. To embrace the past, the remember the foundations that continue to build the great “new empires” of the online world. For without a thorough understanding, we are all merely absorbers of media. Learning how to use the space is the fun part.

Filed under: Uncategorized